MODERN ICON,
REIMAGINED
A classic Defender is instantly recognized anywhere in the world. The basic shape was sketched in the sand in 1947. From the early series Land Rovers through the modern Defender, the iconic shape remains. An LRG Defender is an unmistakable vehicle. It is muscular and refined and packed with performance and technology developed for the demands of today’s roads.
We build unique, individual vehicles from completely new parts – from the ground up. Our frames are built for purpose, our engines use proprietary technology and tuning, our interiors are made from the finest hand-stitched leather.
We rely on extensively tested and carefully engineered systems. Our goal is to create a fully modern Classic Defender that effortlessly navigates turns, smoothly flows through traffic, and maintains all the renowned off-road capabilities that the Defender is known for.
We build robust vehicles that you can use every day. Through the mountains of Aspen to the streets of Manhattan. Your LRG is ready for any road, no matter the weather.
Our exterior design embodies an iconic silhouette infused with a subtle touch of muscle, creating a distinct and memorable presence. The doors exhibit a satisfying "thump" upon closure, emphasizing the solid and high- quality build of the vehicle.
Attention to detail is paramount, evident in the precise body gaps and shut lines that contribute to a seamless and polished exterior. Our commitment to perfection extends to a level, ensuring that every nuance of the body's design and paint finish meets the highest standards.
While the LRG Defenders look rugged and tough, the smooth suspension is fully dialed in for both city driving and off roading. Enjoy the luxury of your bespoke Defender everyday over all types of terrain.
At LRG, customer experience isn't just a priority it's our guiding principle. We understand that purchasing a vehicle isn't just about the product; it's about the journey from the initial inquiry to driving off in your dream car. That's why we prioritize every step of the process, in your new LRG vehicle. Our dedicated team is committed to providing unparalleled service, ensuring that every interaction with us is seamless, informative, and enjoyable.
Customization
Built specifically to order
The iconic, LRG Defender is muscular, refined and imbued with performance and technology enhancements that meet the demands of today’s discerning drivers. These are newly-built luxury vehicles specifically tailored to each and every LRG owner. Comfortable and completely bespoke to each owner—everyone is the only one.
Experience
Under the hood and behind the wheel
Our 30+ years of experience and meticulous attention to detail ensure every LRG build is uniquely crafted to our clients individual needs and desires. With best-in-class, personalized service, our team will walk you through every aspect of the creation process ensuring you an exceptional experience and a vehicle that will enable you to embark on new adventures, building memories over every hill.
About LRG
A British steel soul
A deep love of British steel is indelibly etched in our DNA. Some of our fondest memories are of rambling down a country lane or across the open tundra in a classic Defender. That affinity for the icon that conquered the world is matched only by our insatiable need to improve, modernize, and breathe new life into the original. The result is a masterpiece where off road meets high style.
Each Build Reflects The Individual Character of its owner
Environment
Should you compromise your demand for exhilarating performance to balance the well-being of the planet? On the contrary, we believe you can surpass your expectations and still be an environmentally responsible citizen. We will continue to innovate the power, range and sustainability benefits of alternative power sources to remain at the forefront of this important initiative.
LRG Owner's Experience
The journey of creating your LRG Defender is as unique as the car itself. From the moment of initial inquiry, through design, donor vehicle acquisition, buy back guarantees and white glove delivery, you’ll experience an attention to detail you never imagined possible. As a part of our VIP Owner’s Club, you’ll receive insider announcements on new vehicle introductions and special offers.
LOW MAINTENANCE
Fresh-from-the-crate powerplants, completely restored or custom fabricated chassis, modern paint coatings, and hand stitched interiors make the LRG Defender far better than anything that rolled out of the factory. All of this is covered by an industry leading 3 year bumper-to-bumper warranty.
LRG Concierge Service
LRG’s commitment isn’t simply to build the finest restored and modified Defenders on the planet, we also want to create the ultimate owner experience. From building a custom vehicle that surpasses your every expectation, to a buyback program that means you’ll continue your journey with us well into the future, we are redefining the word ‘satisfaction’ on every level.
Begin your
LRG build journey
One of our LRG Concierge will walk you through the tailored experience and explain your options. Each build is unique. Just like its owner.