The LRG VIP Experience

A completely custom experience for every LRG Defender build that includes a 3Year bumper to bumper warranty, white glove concierge, and an 80% buyback on your next LRG vehicle

The Build Process

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Initial Interest

With an almost infinite array of features and finishes, you practically need an LRG Concierge to guide you. Thankfully, one will be assigned to you to discuss thousands of details and plan your perfectly bespoke vehicle.

01

DESIGN

You will be involved with every aspect of the design process, ensuring you the LRG Defender of your dreams. Choose your base model. Select your trim level of Heritage or Windsor. Then customize your vehicle with hard or soft tops, colors, leathers and all your luxury features.

02

PRODUCTION

LRG acquires the vintage model necessary to start your build. Fresh-from-the-crate powerplants, completely restored or custom fabricated chassis, modern paint coatings and hand stitched interiors make the LRG Defender superior to anything that rolled off an assembly line.

03

DELIVERY

Our white glove vehicle delivery team makes its way to your location, sets up your vehicle and provides complete on-site training.

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Leather inside of an LRG defender

Ownership Experience

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Familiarization

Our delivery team will spend all the time necessary to educate you about every aspect  of your LRG Defender. Operation of our proprietary cockpit displays and accessories will be covered in detail. Then you’re off to conquer a trail, or enjoy a ride through the concrete jungle.

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LRG's Owners Club

We strive to make more than customers. We want to make friends for life. So we provide you with details and exclusive offers on next generation LRG vehicles as they become available. An LRG owner is part of an exclusive small club spanning the globe.

02

Vehicle Warranty & Service

Our industry leading 3 year bumper to bumper warranty provides you with peace of mind. If you do need service there are three tiers to choose from.

03

Buyback Guarantee

You may want to keep your LRG Defender for life. Or you may want to evolve into your next LRG vehicle. In any case, we offer an 80% buy back program that ensures you’ll know the value of your car today and in the years to come.

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Service Concierge

Experience the LRG difference

Each LRG owner is assigned a service concierge dedicated to making your ownership experience the best it can be. Whatever your needs are from urban city explorations to rugged mountain trips, your LRG concierge can make those happen.

Routine Maintenance

Included on all LRG custom builds

Based on any maintenance requests our concierge team will assign one of three service tiers to the request. Tier 1 is localized service, Tier 2 is a certified mechanic flown to your location, and Tier 3 addresses any major technical issues returning your vehicle to LRG with a loaner provided at no cost.

The LRG Buyback

Impressive commitment to excellence

You may want to keep your LRG Defender for life. Or you may want to evolve into your next vehicle. Our Guaranteed Buy-Back program ensures you'll know the value of your car today and in the years to come. Ask one of our LRG concierge about our certified value Buy-Back program.

About LRG

What if we built a classic defender with a reliable modern powerplant, the interior of a fine luxury car and the soul of a mud throwing monster?

A deep love of British steel is indelibly etched in our DNA. Some of our fondest memories are of rambling down a country lane or across the open tundra in a classic Defender. That affinity for the icon that conquered the world is matched only by our insatiable need to improve, modernize, and breathe new life into the original. The result is a masterpiece where off road meets high style.

Each Build Reflects The Individual Character of its owner

It is a beautiful beast with plenty of power and style.

Larry J
Larry J

Service, service, service. Just stunning. Smooth process and attentive assistance throughout the build.

Jim S
Jim S

Almost hate to admit it, but it is impossible to ‘rough it’ surrounded by so many digital screens, performance enhancements and personally styled accoutrements.

Ethan R
Ethan R

Begin your
LRG build journey

One of our LRG Concierge will walk you through the tailored experience and explain your options. Each build is unique. Just like its owner.